Sasha Shehryar — | Dayforce

My time at Dayforce has been nothing short of exciting. I’ve had the opportunity to work on a wide range of branding and signage projects for major events, including trade shows, launch parties, and our flagship yearly event, Dayforce Discover (formerly known as INSIGHTS). This event, which attracts thousands of attendees—ranging from staff to customers—serves as a key platform for us to announce major company milestones. Last year, we used the event to unveil our 2024 rebrand to 'Dayforce.' Contributing to such a significant rebrand in under a year was a tremendous challenge, involving everything from new logo ideation and developing brand guidelines to updating resources and envisioning the future of the Dayforce brand. The entire design team learned a great deal throughout this process.

Alongside the rebrand, I had the pleasure of working on event-specific branding for several key customer-facing initiatives, including SKO24 and NRF. I also created a variety of printed and digital guides designed to promote our core values and product offerings, both for external customers and internal teams. Additionally, I contributed to resources like our Writing Style Guide and Branding Guidelines to ensure a consistent visual direction across all touchpoints. This included social media posts promoting our webinars, blog content, and printed materials such as flyers and banners, all aimed at reinforcing and elevating the Dayforce brand across various channels. I also developed PowerPoint templates for these events to ensure presentations aligned with our new visual identity and maintained a polished, cohesive look across all speaker decks and sessions.